4 Business Card Dos and Don’ts

4 Business Card Dos and Don’ts

Even in today’s digital world, the personal touch of handing someone a business card is still a highly effective and professional way to make a connection. They not only provide an easy way to include all of your contact information for a potential customer to...
Opinions Matter. Yes, All of Them!

Opinions Matter. Yes, All of Them!

If there’s one thing I have learned in being in the business of advertising and marketing, it is this simple fact: People LOVE to give their opinions, about anything and everything. Even if they don’t actually have one, and are just making one up on the spot...
4 Reasons Why Infographics Work

4 Reasons Why Infographics Work

Infographics are fairly new on the scene when it comes to business communication, but it’s clear that they are here to stay based on their enormous popularity in recent years. Nobody is certain where this trend came from exactly, but what we do know is that they...
The War of Art

The War of Art

I recently revisited a most excellent book that I first discovered about 13 years ago, The War of Art by Steven Pressfield. When I read it the first time, I was in a different place in my career and found it really useful in going after a goal I had for a long time....