When Mountains are in Your Way…

When Mountains are in Your Way…

A couple of weeks ago, I took a vacation and went to the inside passage in Southeast Alaska, which to me is one of the most beautiful places in the US. This was my second visit to that part of the state – the first having been 5 years earlier. I did a lot of...
4 Business Card Dos and Don’ts

4 Business Card Dos and Don’ts

Even in today’s digital world, the personal touch of handing someone a business card is still a highly effective and professional way to make a connection. They not only provide an easy way to include all of your contact information for a potential customer to...
Opinions Matter. Yes, All of Them!

Opinions Matter. Yes, All of Them!

If there’s one thing I have learned in being in the business of advertising and marketing, it is this simple fact: People LOVE to give their opinions, about anything and everything. Even if they don’t actually have one, and are just making one up on the spot...
4 Reasons Why Infographics Work

4 Reasons Why Infographics Work

Infographics are fairly new on the scene when it comes to business communication, but it’s clear that they are here to stay based on their enormous popularity in recent years. Nobody is certain where this trend came from exactly, but what we do know is that they...